As an entrepreneur you basically have to take care of everything so it is all about priorities. HR is definitely one of them. In any company the people are your main assets. You need good smart people that are not only able to develop your product but also able to transfer their knowledge to others and help you scale the organization.
HR costs time, lots of time but what you put in you will get out. In gaming this is essential. To be able to produce a quality game you need top people from a variety of disciplines such as frontend programming, backend programming, system operations, 2D art, 3D art, UI design, interaction design and game concept design to name a few. All positions must be filled by high level people which makes starting and operating a game company quite hard. First to find them, hire them and then keep them (luckily it also is much fun so it gets compensated).
At TribePlay we are continuously on the lookout for people. Our HR strategy is both domestically and internationally orientated. Naturally there are cultural differences but here are a few principles and guidelines we uphold to when it comes to finding good people:

Our Staff at TribePlay: X-Mas Dinner last year
Website
It all starts with the
website. Make sure your website represents who you are and looks appealing to potential job applicants. Also make sure all job listings are put there and it is easy for applicants to contact you. In case you are in China, make sure you have both an English and Chinese language version, works the best
Online profile
The website is not the only thing that counts anymore. Be sure to make attractive profiles on SNs sites like
LinkedIn,
Twitter and
Facebook! It will make your company look more dynamic and it helps you to get in touch with people.
SEO
- Although with networks like LinkedIn and facebook SEO gets less important it is still a great way to make yourself found by potential applicants. We could write a dedicated blogpost on SEO but here are some basic tips:
- Determine on which keywords you want to be found (Try Google AdWords)
- Make your site search engine friendly (not too much flash, much text, sitemap etc)
- Make use of the page title! Extremely important and Google takes that seriously!
- Get external links to your website (you can start yourself with LinkedIn, Twitter and Facebook)
- Start a blog!
- Make online profiles for your company on international jobsites and link back
- Don’t forget Baidu when you are in China!
- Check out this great post on SEO by Ewout from Ijo Technologies
Linkedin
Great tool for finding people outside of China (good news is that more and more people here use it as well) You can find anyone there and add them to your network. Invaluable!
Job Websites
Here in China we use
51job.com. Be sure that only simply putting a job post online is not enough. Place yourself in the applicant shoes and think how they will be navigating the site. Make sure they end up with your posting because there are many competitors!
What can you offer?
Think about what you can offer employees. It goes beyond salary and a working space. Think about second benefits such as training and company events. Also present them with a career growth plan within your company. Make sure to communicate this upfront so your company will stand out.
Referrals
The best people are often found through referrals. Ask all employees in your company to refer friends and people they know and reward them for it. Furthermore get to know more people in the industry and spread the word you are looking for people. Always works!
Pro active
Don’t always wait for employees to contact you. You can also contact them first. There are many online resumes to be found and again, LinkedIn works perfectly for this!
Recruiters
If you cannot find people yourself (can happen with senior positions) call for the help of a recruiter. They might get you the person you want. Be aware to pay a higher price and do a background check. Be sure not to commit too soon and have a legal agreement that you will only pay them after the candidate is onboard!
Be creative
If steps above do not help you to find the people you are looking for be creative! There are always ways to find people. Think about places and ways beyond the traditional job websites and LinkedIn. Join online bulletin board and chat forums. Or even make a branded online flash game that promotes your company to your future employees!
Do not underestimate HR
One of the biggest mistakes you can make is underestimate recruitment work. People are the key to your business and that is where it all starts. Spend lots of time on it right from the start of your company and when you grow bigger bring in dedicated recruitment managers!
This post emphasizes mostly on how to get people. At least as important is how to make them stay.
More about that in our next posts! Good luck! Thijs!